Here is a great tutorial video made by Richard Byrne that will show you how to create them via your desktop computer:Īdditionally, here are also step-by-step guides from Twitter for reference. Your team can create your Twitter Moments via both your desktop computer and mobile device. No need for hashtags since you can share the moment the entire Twitter universe. It allows you to control your brand messaging.ģ. It promotes engagement with your existing/potential followers.Ģ. Here are some other advantages of using Twitter Moments according to the Digital Branding Institute*1:ġ. With the rising popularity of Instagram Stories, more and more people enjoy consuming their content in a "snackable" format.īy creating a Twitter Moment that is made up of a series of tweets that can contain pictures/videos and that can come from your account or any other account, it is a great and easy way to capture the essential moments in your fundraising event. On mobile, you will find the Moments tab in your side menu. When on Twitter's homepage on your computer, the Moments tab is located next to the Home tab on the top-left of your screen. Its positioning on both the desktop and mobile version of Twitter also changed in recent years. Where can I find the Twitter Moments feature on my computer and mobile device? At the time, it was only available to recognized news outlets such as The Washington Post, and The New York Times.įast forward to 2018, and the feature is available to everyone on the platform including your organization To give you a quick background story on the feature, Twitter Moments came out in 2015. The feature will allow you to share those special moments during your online fundraising events as they unfold to all your followers. Twitter's Moments are curated stories that you can use to highlight a memorable moment on Twitter. Now you might ask yourself: "What are Twitter Moments?" Those are all great things to share with your followers, and celebrate the impact your organization is making.īut how can you quickly share those memorable experiences with your followers? Here is where Twitter Moments comes in. On your Twitter account, you are probably tweeting facts related to your cause, ways a person can contribute, or about your upcoming events. For example, a tech company might put together the best “IT guy” memes and Tweets for a Moment geared at technology managers.īig company news - especially news that’s generated a bit of buzz on Twitter - is the perfect content for a Moment.If you are a charity in Canada or the United States, your organization probably has a Twitter account. What causes is your brand involved with?Įntertain your audience with a round-up of fun memes or media stories. Has a recent event inspired you? For example, stories of people adopting pets from shelters could be woven into inspiring storylines as part of a Moment for a pet brand. Promote messaging or an inspirational storyline Industry happenings, emerging trends, and global events provide the perfect springboard to tell a bigger story. When should your brand make a Moment? Here are a few ideas to help you get started. For additional insight check out our Twitter Moments guidelines and principles. A Moment that has a clear focus, includes interesting stats, thoughtful comments, funny quips if appropriate, and great imagery will be followed, shared, and discovered. Does each of the parts that I’ve selected add up to a comprehensive experience?.Do the Tweets I'm curating include images or videos that will interest my followers?.Am I selecting content from a wide range of different accounts, perspectives, and voices?.What keywords or hashtags can I use in the title or description to improve discoverability?.Is it either timely or timeless in a way that increases interest?.Here are some questions to ask when you’re looking at content: The secret to creating a compelling Moment is choosing a great topic, and then bringing it to life with thoughtful comments, dynamic videos, and beautiful images. How to choose the right content to feature It’s easy to curate content and create Moments around any topic, conversation, or event that’s relevant to your brand.įollow these best practices to start leveraging Moments for your brand. Create a Moment by developing collections of notable Tweet conversations and live commentary, or weaving together Tweets that tell a powerful or interesting message. Moments let you tell a story that goes beyond one Tweet and highlights different perspectives. With Twitter Moments you create and curate longer-form content to tell interesting stories. It can be hard to stand out from the noise and tell a full story in a single Tweet.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |